How an online video can lead to “Scummiest CEO of the Year Award”

31 03 2011









By Richard Dodwell


We’re all aware of how the internet can cause controversy. This video here is a good example, featuring the shocking butchering of a “problem elephant” in Zimbabwe that has been criticised by PETA.


Although uploaded as a personal item, it demonstrates how news can be generated from  online video even though they weren’t intended for that purpose.

The video then prompted a petition at which called the video a “gruesome elephant snuff film” and has since gained 2,000 signatures.

Bob Parsons released a rather colourful video blog in response. An example which would understandably render any newbie video blogger a little more skeptical/ashamed of the true purpose of online video. I was one of them. However, I understand that even tasteless online video can actually serve as a form of online video self-regulation it itself. With increased hits and circulation, people form an opinion of what is right and what is wrong. We form the moral codes of the internet for ourselves.

Without a designated regulatory body such as Ofcom, it is the global internet audience who are the true regulators of what we watch on the internet.




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