Industry tips #7 – Developing world aid and the media

1 04 2011

By Dale Sean McEwan

Picture courtesy of frontlineblogger

London’s Frontline Journalism Club held a talk on January 25 this year on the subject of aid and the media.

In the words of the Frontline Club, “the talk exams the often troubled relationship between the media and aid agencies. With an expert panel we will be discussing how the media and aid agencies work together and the problems that arise.

“Extensive humanitarian disasters attract a large amount of media attention whilst smaller and on going disasters often go unreported. Should the media be more receptive to aid agencies that try to bring attention to these causes? Or should aid agencies be more PR driven and utilise new media in order to attract the media spotlight?”

The event was chaired by Mark Galloway, director of the International Broadcasting Trust, an educational and media charity which works on a range of projects to promote media coverage of the developing world.

Also on the panel were:

Andrew Hogg, Christian Aid news/campaigns editor and former news editor of the Sunday Times and Observer and was editor of The Sunday Times Insight investigative unit.

Benjamin Chesterton, radio documentary and photofilm producer, co-founder of the production company duckrabbit and the website A Developing Story.

Fran Unsworth, head of BBC newsgathering.

Michael Green, an independent writer and consultant who was director of communications at DFID from 2003 to 2007 and co-author of Philanthrocapitalism and The Road From Ruin.

Here’s a link to the video: http://www.viddler.com/player/f0c64fb8/